THE SOFT POWER OF FOOTBALL – DIPLOMACY FOR CHARITABLE ENDS
Football has proven not only to be the most widely followed sport globally but also increasingly a platform shown to consistently garnish significant goodwill by transcending differences in race, socio economic & educational status, politics, nationality and religious beliefs amongst players & supporters alike.
This positioning not only makes Football unique in its scale but also a perfect common denominator for outreach & diplomacy.
Football for Peace (FfP) footballforpeace.org was founded to positively leverage the power of football to support a plethora of worthy and reputable charitable endeavours against the backdrop of a broad spectrum (and mounting) social and environmental issues globally.
We aim to help build inclusive, sustainable and resilient lives for current and future generations. We contribute by creating regional as well as global partnerships that understand the pressing need for innovation and collective action to overcome the challenges impacting the poor and disadvantaged with our programs and events.
Our strategic planning endeavours to deliver on the power & goodwill of Football to promote and deliver pathways and a variety of education and training programs that contribute to building self determination and poverty alleviation at both local and global levels. This is particularly relevant today as the ongoing Coronavirus (Covid-19) pandemic continues to negatively impact the lives, livelihoods, education & advancement of billions of people around the world.
THINKING GLOBALLY – ACTING LOCALLY – All Stars Tournament at EXPO 2020
As Legacy Partners with Dubai Cares www.dubaicares.ae we aim to align our respective objectives and expand the existing FfP education & event programs domestically as well as across the Middle East and surrounding regions and we sincerely thank H.E. Dr Tariq Al Gurg CEO Dubai Cares for his support and attention to kick the first of these initiatives off in Dubai.
On January 8th 2022, in the distinguished presence of H.E. Reem Al Hashimy Managing Director for Expo 2020 (chairperson for Dubai Cares), Football for Peace successfully partnered with Dubai Cares in the first annual UAE Football Association www.uaefa.ae/en ‘All-Stars Match’ at Dubai Expo 2020.
Players and several dignitaries including Patrice Evra, Bacary Sagna, Michel Salgado, Samir Nasri, Luis Figo, Kashif Siddiqi, H.H. Sheikh Rashid bin Humaid Al Nuaimi, (Chairman of the UAE Football Association – UAEFA), Khaldoon Al Mubarak, Abdulla Ahmed Alshehhi (COO Dubai Cares) all weighed in on the day to help raise awareness on local, regional and global issues around Inequality, Division, Intolerance, Poverty & Illiteracy – UN SDG targets by 2030 sdgs.un.org/goals
Football For Peace
Board Member & Chairman GCC Executive Steering Committee